Bookmark’s AiDA is an Artificial Intelligence Design Assistant that builds and optimizes websites to increase customer engagement and conversions. It eliminates 90 percent of the pain points associated with web design by using proprietary machine learning algorithms to analyze millions of data points, as well as periodically sending out unique optimization suggestions. These recommendations can be implemented with a single click and help to deliver the best possible web experience for the user. AiDA is designed to be easy to use with no design or coding skills needed. All the user has to do is answer a few questions about their business and goals and within 2 minutes they will have a personalized website they can further customize with simple drag and drop tools. AiDA will also give suggestions to improve the user’s website to ensure visitors have the best experience possible. Additionally, users can choose specific business goals they would like AiDA to optimize for, such as getting more appointments, increasing ecommerce page visits, getting more email leads, increasing phone calls, and focusing on specific sections of the website. AiDA is always evolving and users can break free from static templates and bring their vision to life with the Ai powered platform. With the help of AiDA, users can fast track their path to success.